People
Not Actual Size was founded by Dan Holliday and Amy Hitchenor in the spring of 2007.
Dan Holliday - Creative
Highlights of Dan’s early career include Head of PR at Sony Interactive Europe where he handled the Playstation launch, and a five year stint as a board director at Hill & Knowlton where he ran the global Adidas, Carlsberg and Gillette accounts. In 2000, Dan co-founded The Fish Can Sing, which grew to a thirty strong agency with offices in London and NYC, global accounts including Motorola, Absolut & Nike and an annual turnover in excess of £4 million.
In 2007, Dan decided to split with his business partner, wound up TFCS and set up Not Actual Size taking key clients and staff with him. Initially invited to incubate his new company inside AMV BBDO as their specialist experiential division, Dan decided to take Not Actual Size out of the advertising giant in March 2009 following project wins on BMW, Ray-Ban and Nike. A regular fixture in PR Week’s annual Powerbook, Dan is often called upon to sit on award juries for both advertising and PR, including D&AD and the PR Week Awards. Dan leads the creative teams at Not Actual Size and has a BSc Hons in Economics & Politics.
Amy Hitchenor - Projects
Amy’s early career was at H&K where she worked as an account manager across accounts including Gillette & Motorola. She then joined The Fish Can Sing in 2003 where she rose through the ranks to become client servicing director working across Nike, Diageo, Absolut, Amnesty International and Motorola. During this time Amy spent six months opening up the office in NYC. Highlights of this period included the global launch of the Motorola RAZR, the global launch of the first i-Tunes enabled mobile – the ROKR, and the European launch of Apple’s collaboration with Nike, the Nike+.
Amy came with Dan to set up Not Actual Size in 2007 and leads the project management across all clients, having recently overseen the global launch of the new Ray-Ban Tech range as well as the global launch of Nike’s Pro-Combat range.