Brand Republic - Not Actual Size hires Derbyshire to manage Walkers 27 October 2008
Not Actual Size has appointed Laura Derbyshire as a senior account director to manage experiential campaigns for clients including Walkers Crisps, Nike and BMW.
PR Week - Aviva appoints agency to boost staff performance 05 September 2008
Experiential outfit Not Actual Size has been handed an ongoing brief to promote the initiative to the firm’s staff across 27 countries. It will handle experiential events and has created campaign materials including posters and handbooks featuring staff members as ‘everyday heroes’.
PR Week - Aviva hires agency for employee engagement 02 September 2008
Insurance giant Aviva is using Not Actual Size to promote a global staff initiative that encourages employees to improve the customer service experience.
Event magazine - Not Actual Size scoop Aviva brief 02 September 2008
The world’s fifth largest insurance group, Aviva, has hired experiential specialist Not Actual Size to develop a global internal communications initiative to inspire employees to increase customer loyalty.
PR Week - Experiential: Time to get involved 15 August 2008
‘Experiential has become the new gold rush for PR agencies,’ says Dan Holliday, MD of experiential agency Not Actual Size. ‘It’s the “real” that people value. Hence the boom in all things “live”.’
Marketing - Winner of contest to create Walkers flavour to share in profits 12 August 2008
Walkers Snacks is to launch an interactive sales promotion drive to support its ‘Do us a flavour’ campaign, which gives consumers a chance to invent a crisp variant.
The brand has hired experiential agency Not Actual Size to help develop and manage the campaign as well as handle its experiential element.