Press
PR Week
05 September 2008
Aviva appoints agency to boost staff performance
Experiential outfit Not Actual Size has been handed an ongoing brief to promote the initiative to the firm’s staff across 27 countries. It will handle experiential events and has created campaign materials including posters and handbooks featuring staff members as ‘everyday heroes’.
PR Week
02 September 2008
Aviva hires agency for employee engagement
Insurance giant Aviva is using Not Actual Size to promote a global staff initiative that encourages employees to improve the customer service experience.
Event magazine
02 September 2008
Not Actual Size scoop Aviva brief
The world’s fifth largest insurance group, Aviva, has hired experiential specialist Not Actual Size to develop a global internal communications initiative to inspire employees to increase customer loyalty.
PR Week
15 August 2008
Experiential: Time to get involved
‘Experiential has become the new gold rush for PR agencies,’ says Dan Holliday, MD of experiential agency Not Actual Size. ‘It’s the “real” that people value. Hence the boom in all things “live”.’
Marketing
12 August 2008
Winner of contest to create Walkers flavour to share in profits
Walkers Snacks is to launch an interactive sales promotion drive to support its ‘Do us a flavour’ campaign, which gives consumers a chance to invent a crisp variant. The brand has hired experiential agency Not Actual Size to help develop and manage the campaign as well as handle its experiential element.
PR Week
06 August 2008
Walkers briefs agency on flavour search
Walkers Snacks has asked experiential outfit Not Actual Size to create a ‘voting frenzy’ around its competition to find a new crisps flavour.