Who
Independent. A small independent creative practice with a background in publishing, events and PR.
Original. Dedicated to creating sparkling, original content that people talk about.
Select. We have a handful of clients that include Nike, Ray-Ban, BMW and the V&A.
How
People. Our basic start-point with any campaign is to look at the brand in terms of people. How does that brand, and its values, relate to people’s lives? How do people give that brand’s products a life and a meaning? We unpack clichés, challenge assumptions, and try to understand people with warmth and sensitivity.
Craft. We create the content with the help of high-profile individuals working in the arts, academia and mass media.
Old & New. Our projects involve a range of old and new media ranging from exhibitions, websites and viral films, to blogs, installations, fanzines, books and research reports.
What
Primary. We pride ourselves on researching everything for ourselves and generating content that has never been seen before.
Stories. Through this cultural intelligence, we find small details and insights that allow us to tell brand stories that generate recognition and empathy from the people we’re talking to.
Why
Fresh. Brands and news organizations are publishing more and more content in more and more channels. But too much of it feels recycled, bland and homogenous. However, original material stands out more than ever.
Lifespan. Our ambition for every project is to create work that lives on in browser bookmarks, and torn
press cuttings kept in wallets and drawers.