Cultural Intelligence
Motorola
Call Girls
Romancing the mobile: from the sense of arousal that beeps and tones can spark in a new couple as well as the jealousy created by the brevity and ambiguity of SMS, Not Actual Size explored the relationship women have with their phones when Motorola launched one aimed specifically for them.
The behavioural study looked at the differences between how men and women use their mobiles; preoccupations and differences in usage between European countries; its transformative effect on our work and social lives; and calling cardinals.
The report received widespread media coverage in both nationals and broadsheets.