Experiential
Motorola
City Strips
Motorola were launching a new range of coloured phones and wanted to create a city-level buzz around key stores. Inspired by the work of Jim Lambie, a Glasgow artist who uses coloured vinyl tape to transform the dynamics of space and create a rhythm that vibrates, pulsates and even confuses, we set to work on our own installations. These installations were placed in key global hotspots such as Sao Paolo, New York, Chicago, Shanghai and Glasgow utilizing the new Motorola colour palette.