Cultural Intelligence Bespoke Publishing
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Creative World
If the creative economy’s growth rate persists, what will life be like in 2015? This is the central question we posed when we produced the first user’s guide to Britain’s creative future.
Creative World was an illustrated book that brings together some of the best designers, writers and commentators in the UK to imagine a future in which knowledge and creativity drive the British economy. Drawing on current trends in media, education, working culture and branding, it flashed forward to the year 2015 to follow a typical family to work, to school, to the shops and even to church. It offered insights into changes taking place in our lives today – and into a new world in which every aspect of our work, rest and play would be revolutionized.
Highlights included…
- School - weeks consist of three Left-Brain Days (LBDs) and two Right-Brain Days (RBDs). On LBDs students wear uniforms and focus on core subjects like English, Maths and Chinese; on RBDs they wear their own clothes and work on creative projects in the Apple Suite.
- Shopping - supermarkets which carry labels that screen short films detailing the provenance.
- Open sourcing in food culture – Coca-Cola give people the means to create their product – sugar, water and flavouring.
The book was a hit on both TV and in the press with features ranging from a slot on Richard & Judy to a review in the FT. We also created a viral email oldjobnewjob.com which allowed participants to work out where they would be working in 2015.