Not Actual Size

Dangle 250 phones inside a glass tank outside London’s Design Museum, encourage passersby to dial a number on the side, see the phones light up like a shoal of fish: we knew stirring the creative community about the design aesthetics of Motorola’s new phone required a different approach.

The Digital Aquarium – on display 24/7 for two months – received more than 15,000 calls and was widely featured in media including Creative Review, Design Week, The Guardian and The Daily Telegraph.

Private Views Public Art