Media Relations
Nike
Free
From indoor grass carpets to circuit training for your feet, conceiving innovative ways to launch the Nike Free 5.0, a shoe that replicated the barefoot running experience, was never going to be boring. We gathered 50 European journalists from Vogue, GQ and Sports Illustrated among others at the Nike Foot Gymnasium for the launch event at an exclusive spa in Athens, next to the site of the original Olympics and the first marathon of Greek legend.