Not Actual Size

Motorola wanted us to create excitement around the launch of the RAZR – our strategy was to ensure first off they won over the design community. We created a launch event at the Arken modern art museum in Copenhagen, whose architecture echoes the RAZR’s sharp, clean lines. An installation-style exhibition followed the RAZR design process and presented the product itself as a highly credible work of art. The exhibition presented the RAZR’s development as a process of purification and distillation. Afterwards, guests crossed to the main area of the museum for a press conference and interview opportunities.

Exclusive coverage appeared in a number of key titles including Blueprint and Wallpaper* creating an early buzz around a product and campaign widely credited with a corporate turnaround for Motorola.

Press Events