Media Relations
Nike
Living in Motion
Nike asked us to marry its new range of apparel called 365 – designed for a more mobile 24/7 lifestyle – with a context that would bring it to life. We uncovered a similar theme running through the Living in Motion exhibition in Barcelona and hooked up the show’s idea of ‘urban nomads’ with the 365 range.
The one-off Nike media showroom was hosted at the Living in Motion exhibition in Barcelona. Over 50 lifestyle titles from around Europe including Maxim, GQ, Mondo, Corriere Economia, Il Giornale, Men’s Health, Grazia, Jack, El Pais, and Glamour attended the product preview and were shown highlights from the exhibition including a package housing system and a ladder chair. We also produced a lookbook for the 365 range and had Nike’s chief designer on hand to reveal the behind-the-scenes story.