Media Relations
Nike/Apple
Nike+ European Launch
Securing exclusive use of The Hub – a state-of-the-art sports club in Regent’s Park – for 24 hours, NAS knew it had the wow factor to showcase the new Nike+ iPod, which allows users to record their workouts straight on to their iPods. We set up and led hands-on media sessions testing the equipment on a signposted 800m run along with iPod docks to record data for 85 European journalists from sport, technology and lifestyle titles including GQ, the BBC, Wallpaper*, Stuff, Men’s Health and Runner’s World.