Media Relations
Motorola
PEBL Design Tour
Motorola wanted to capitalize on the huge success of the RAZR handset, and wanted to cement its positioning as a design led brand. Not Actual Size devised a European press tour where the design team could open themselves up on a one-on one basis to key individuals from the design world. The tour required a set of central assets which had a strong design aesthetic, but were also tough enough to survive a six city tour.