Not Actual Size

20,000 leagues

Bespoke Publishing  

  • The First Car Radio on the Moon - Image 01
  • The First Car Radio on the Moon - Image 02
  • The First Car Radio on the Moon - Image 03
  • The First Car Radio on the Moon - Image 04
  • The First Car Radio on the Moon - Image 05
  • The First Car Radio on the Moon - Image 06
  • The First Car Radio on the Moon - Image 07
  • The First Car Radio on the Moon - Image 08
  • The First Car Radio on the Moon - Image 09

Motorola
The First Car Radio on the Moon

We were approached by Motorola to tell the story of its innovative history. We wanted to get away from the classic, slightly ‘fusty’ approach to telling company histories.  By spending months sifting through archives we began pulling together a book of retro-cool images revealing a surprisingly hip heritage. From “bricks” to “flips”, to classic ads telling a timeline of innovation, a flick book of the moon landing (Motorola invented the car radio that carried Neil Armstrong’s immortal words), as well as a peek into possible future innovation.

Distributed to 70,000 employees on the 75th anniversary of the company, the book sparked a global TV ad and was featured in various style magazines including Vogue.