Not Actual Size | Strategy and Creative | London

Not Actual Size

A collective
of creatives and strategists
who build respect for brands.

Radical Respect

Illustration showing two hands holding a sound wave and snapping it in two.

is our act of rebellion

against the noise

Illustration showing a waiter’s hands holding open a serving cloche to reveal a speech bubble.

is giving obsessive

attention to every

quietly significant detail

Illustration of a heart made from bricks. There is a hand laying the final brick.

is making

work that matters

all that matters

Illustration showing the body of a person meditating. There is a fountain pen in place of their head.

is not making you

scroll just to show off

our writing skills

Learn about our approach

01

ContentfulCampaigns

We listen to our clients and their audiences, so we can turn unseen details into big ideas that really mean something.

Illustration of a pile of boxes with arms wrapped around to stop them toppling over.

02

Always onPoint

We don’t believe ‘social-first’ is making the ad smaller. When we create content, we make every bit of it count.

Illustration of a hand holding a pencil with wings as if it were a paper aeroplane about to be thrown.

03

ElasticStrategy

From visual-verbal guides to content plans and social toolkits, we empower our clients with a strategy that lets them bring their brand to life.

Illustration of three chess pieces with bendy legs. They are tangled together as if playing the game Twister.

04

BeautifulBasics

We never forget the quiet power of a beautifully crafted product page or lifestyle shot. For customer experience, every detail matters.

Illustration of circle, square, and triangle headed flowers being held

— Meet our collective of big thinkers, dot joiners and meaning makers.

Sophie Botham

Sophie Botham

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile.

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile, holding a tiny rubber duck in front of her face.

Elly Canavagh

Elly Canavagh

Mon Alonso

Mon Alonso

Emma Pueyo

Emma Pueyo

Vicky Fantechi

Vicky Fantechi

Grace is wearing a black top and blue jeans as she sits on a stool and looks off-camera with a broad smile.

Grace is wearing a black top and blue jeans as she sits on a stool and looks directly into the camera smiling.

Jim is wearing a plaid shirt and black trousers as he looks directly into the camera with his arms crossed.

Jim is wearing a plaid shirt and black trousers as he sits on a wooden stool with his legs crossed. He holds an orange pen and looks directly into the camera, attempting to look scholarly.

Sophie Botham

Sophie Botham

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile.

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile, holding a tiny rubber duck in front of her face.

Elly Canavagh

Elly Canavagh

Mon Alonso

Mon Alonso

Emma Pueyo

Emma Pueyo

Vicky Fantechi

Vicky Fantechi

Grace is wearing a black top and blue jeans as she sits on a stool and looks off-camera with a broad smile.

Grace is wearing a black top and blue jeans as she sits on a stool and looks directly into the camera smiling.

Jim is wearing a plaid shirt and black trousers as he looks directly into the camera with his arms crossed.

Jim is wearing a plaid shirt and black trousers as he sits on a wooden stool with his legs crossed. He holds an orange pen and looks directly into the camera, attempting to look scholarly.

Sophie Botham

Sophie Botham

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile.

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile, holding a tiny rubber duck in front of her face.

Elly Canavagh

Elly Canavagh

Mon Alonso

Mon Alonso

Emma Pueyo

Emma Pueyo

Vicky Fantechi

Vicky Fantechi

Grace is wearing a black top and blue jeans as she sits on a stool and looks off-camera with a broad smile.

Grace is wearing a black top and blue jeans as she sits on a stool and looks directly into the camera smiling.

Jim is wearing a plaid shirt and black trousers as he looks directly into the camera with his arms crossed.

Jim is wearing a plaid shirt and black trousers as he sits on a wooden stool with his legs crossed. He holds an orange pen and looks directly into the camera, attempting to look scholarly.

Sophie Botham

Sophie Botham

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile.

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile, holding a tiny rubber duck in front of her face.

Elly Canavagh

Elly Canavagh

Mon Alonso

Mon Alonso

Sophie Botham

Sophie Botham

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile.

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile, holding a tiny rubber duck in front of her face.

Elly Canavagh

Elly Canavagh

Mon Alonso

Mon Alonso

Sophie Botham

Sophie Botham

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile.

Elenya is wearing black jeans and a black cardigan as she looks directly into the camera with a big smile, holding a tiny rubber duck in front of her face.

Elly Canavagh

Elly Canavagh

Mon Alonso

Mon Alonso

Emma Pueyo

Emma Pueyo

Vicky Fantechi

Vicky Fantechi

Grace is wearing a black top and blue jeans as she sits on a stool and looks off-camera with a broad smile.

Grace is wearing a black top and blue jeans as she sits on a stool and looks directly into the camera smiling.

Jim is wearing a plaid shirt and black trousers as he looks directly into the camera with his arms crossed.

Jim is wearing a plaid shirt and black trousers as he sits on a wooden stool with his legs crossed. He holds an orange pen and looks directly into the camera, attempting to look scholarly.

Emma Pueyo

Emma Pueyo

Vicky Fantechi

Vicky Fantechi

Grace is wearing a black top and blue jeans as she sits on a stool and looks off-camera with a broad smile.

Grace is wearing a black top and blue jeans as she sits on a stool and looks directly into the camera smiling.

Jim is wearing a plaid shirt and black trousers as he looks directly into the camera with his arms crossed.

Jim is wearing a plaid shirt and black trousers as he sits on a wooden stool with his legs crossed. He holds an orange pen and looks directly into the camera, attempting to look scholarly.

Emma Pueyo

Emma Pueyo

Vicky Fantechi

Vicky Fantechi

Grace is wearing a black top and blue jeans as she sits on a stool and looks off-camera with a broad smile.

Grace is wearing a black top and blue jeans as she sits on a stool and looks directly into the camera smiling.

Jim is wearing a plaid shirt and black trousers as he looks directly into the camera with his arms crossed.

Jim is wearing a plaid shirt and black trousers as he sits on a wooden stool with his legs crossed. He holds an orange pen and looks directly into the camera, attempting to look scholarly.

Clients

Dove men + care

Dove men + care