About Us
At Not Actual Size we use our background in journalism, design and PR to editorialise brands in a way that engages people, and allows them to see their own lives reflected in the brand’s media. We create sparkling, original content that helps brands have conversations with people, like the ones people have with each other – original, quick-witted, fluid and real. Good dialogue is about shared experiences, real emotions, and sometimes a good argument. They are about people and their stories.
We often find insights in the smallest details and then fold them into cultural intelligence, publishing, events and media with a populist sensibility that everyone can relate to. The conduit between these small things and the big meaning is people. It is people alone who can transform the mundane into the momentous, and it is this we strive to deliver.
Current Clients
- Dove
- Nike
- Ray-Ban
- Unilever
- Persol
- Luxottica
- Persil
People
David Creative Director
Began his career at Philips Corporate Industrial Design in The Netherlands where he created brand identity, product graphics, packaging and user interface for a broad product range alongside 20 international product designers. He then joined Spin in London and produced work for clients such as Christie’s auction house, Orange and Levis.
He was awarded a D&AD Silver for work on Diesel action sports brand 55DSL, which was also featured on the cover of I.D. magazine’s Interactive Design awards. Until recently he ran his own design practice, Fibre, creating award-winning motion graphics, multimedia, print and exhibition design as well as branding, identities and creative consulting for companies including Motorola, Levis, BMW, Nike, Sony, Adidas, Diesel and The Victoria & Albert Museum. David leads the creative team at Not Actual Size.
Jennifer Curator & Writer
Jennifer is a journalist, novelist and curator and has written for everyone from the Financial Times and The Guardian to New York Magazine, Salon and Wired. She’s been an editor at the British men’s magazine Arena as well as The Face and the American design magazine I.D. A contributing editor at Metropolis Magazine she writes a regular design column for Frieze and has managed to accumulate a few post-graduate degrees. She did an MA in art history at Columbia, attended the prestigious Whitney Independent Study Program and the creative writing programme at the University of East Anglia. She’s currently finishing her first novel Our Greater Selves about art theft in Washington, DC, and has been with Not Actual Size since the start, working with clients ranging from Nike to Ray-Ban.
Dan Director
Early career highlights included Head of PR at Sony Interactive Europe where he handled the Playstation launch, and a five-year stint as a board director at Hill & Knowlton where he ran the global Adidas, Carlsberg and Gillette accounts. He then founded and ran The Fish Can Sing for seven years whose clients included Motorola, Absolut, Grolsch and BMW. A regular fixture in PR Week’s annual Powerbook, Dan is often called upon to sit on award juries for both the advertising and PR industries, including D&AD and the PR Week.
Amy Projects Director
Amy’s early career was in PR where she worked on accounts including Gillette & Motorola. She then joined The Fish Can Sing in 2003 where she became Client Services Director working across Nike, Diageo, Absolut, Amnesty International and Motorola. During this time Amy also opened the agency’s second office in NYC.
Highlights of this period included the global launch of the first i-Tunes enabled mobile and the European launch of Apple’s collaboration with Nike, Nike+. Amy jointly founded Not Actual Size in 2007 and leads the project and account management across all clients.
Richard Editor
Richard Benson is a journalist and best-selling author who writes about the arts, popular culture and society. During the nineties he was Editor of The Face for several years and was later promoted to Group Editor of The Face, Arena, Arena Homme Plus and Frank. More recently in 2006 he wrote The Farm - the story of One Family and the English Countryside. The book was shortlisted for the Guardian First Book of the Year award, and became a number one bestseller in the UK.
Described by the Guardian as “one of Britain’s leading social commentators” he continues to write for the Daily Telegraph and The Times whilst also working as editor across all Not Actual Size projects.
Sarah Account Director
Sarah has worked in marketing and communications for over seven years leading projects for global brands across consumer lifestyle, technology and retail including LG, Motorola, London Eye, The Disney Channel, Yahoo! and 20th Century Fox. Sarah’s experience spans PR, experiential and digital disciplines with key highlights including the implementation of Motorola’s sponsorship of the Toronto International Film Festival and leading the campaign to celebrate the London Eye’s 10th anniversary. Sarah currently works across a number of client projects including Persol’s Magnificent Obsessions film exhibition.
Kenneth Social Media Strategist
Kenneth is a veteran of social networking, viral marketing and digital communications. For seven years, he was an online executive in the Community division at AOL where he exercised his passion for the Web’s ability to connect people. While there, he worked across a wide range of niche demographics and led a team of writers to create a nationally recognized blog which enjoyed 2 million page views a month. Now a social media strategist, Kenneth works closely with NAS clients to design and implement digital strategies to maximize social media.
Contact
If you would like to know more about Not Actual Size, please contact:
Tel: +44 (0)20 7600 2266
Not Actual Size
3-4 Bartholomew Place
Smithfield
London
EC1A 7HH
